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Lead Generation packages are built to turn enquiries into contactable leads — they use lead ad formats designed to capture homeowner details directly.

Brand Awareness packages are built to keep you visible in your market over time, focused on reach and recall rather than direct lead capture.

Each tier adds more channels and more sophisticated targeting:

Lead Starter — Cold audience, high volume. Facebook + Instagram · $899 (3-month upfront) · 100% lead ads. Casts a wide net across a cold, high-volume audience to generate initial appraisal enquiries. Best for agents who want to start building a lead pipeline without a large upfront spend.

Lead Pro — Warm audience, higher intent (best selling). Facebook + Instagram · $1,499 (3-month upfront) · 60% lead ads / 40% retargeting lead ads. Combines fresh lead capture with retargeting toward people who've already shown interest. Our most popular package.

Lead Elite — Cold + warm, maximum coverage. Facebook + Instagram + Google · $2,399 (3-month upfront) · 40% lead ads / 40% retargeting lead ads / 20% Google display ads. The full-coverage option for agents who want the widest possible presence chasing enquiries.

Brand Starter — Local awareness, Meta only. Facebook + Instagram · $749 (3-month upfront) · 100% Meta awareness. A simple, low-cost way to stay visible without a lead-gen focus.

Brand Pro — Multi-channel awareness. Facebook + Instagram + Google · $1,199 (3-month upfront) · 70% Meta awareness / 30% Google awareness. A step up in reach for agents building a stronger local profile.

Brand Elite — Maximum reach, regional targeting. Facebook + Instagram + Google · $1,799 (3-month upfront) · 70% Meta awareness / 30% Google awareness. The broadest brand-building option, for agents wanting maximum recognition across their whole patch.

This shows how your budget is divided across ad types within your package. For example, Lead Pro splits 60% to cold-audience lead ads and 40% to retargeting lead ads — so you're capturing new enquiries while also following up with people who've already shown interest. Elite packages add a third split for maximum-reach placements.

• Lead Starter / Brand Starter: Facebook and Instagram
• Lead Pro: Facebook and Instagram · Brand Pro: Facebook, Instagram, and Google
• Lead Elite / Brand Elite: Facebook, Instagram, and Google

This is a 3-month upfront cost covering your full campaign period, not a recurring monthly charge.

If your main goal is generating appraisal enquiries, start with a Lead package — Pro if you want a mix of new and returning audiences. If your goal is building your profile before you're actively chasing leads, a Brand package is the better fit.

Lead volume depends on your package tier, location, and audience size — a high-density urban area will typically generate more volume than a small rural town. Higher tiers (Pro, Elite) combine more channels and retargeting, which generally lifts volume compared to Starter.

Leads come directly from people engaging with your ad — requesting an appraisal, so they've shown some initial intent rather than being cold contacts. That said, digital lead quality varies: some will be ready to act now, others will be further out (browsing, comparing agents, or checking their property value for general interest). Fast follow-up is the biggest lever you have to convert warmer leads before they go cold.

Once your campaign is live, it runs for the full 3-month term as booked. If you'd like to change direction, reach out and we can help set up your campaign accordingly.

• Agent marketing is billed by credit card
• Branch marketing has invoicing available

Kepla requires at least 1 asset for each placement (Feed, Story/Reels) and platform (Meta, Google).

What to do: Add one more Feed or Story/Reels image (a second variation) so the total reaches 1+ assets per placement and platform. This doesn't need to be a new design — a slight crop, different photo, or alternate layout of what you've already made works fine.